Snow Peak

Snow Peak was founded by Yukio Yamai in 1958, inspired by his personal challenges on Mount Tanigawa. Using advanced metal processing from Tsubame Sanjo, he created innovative mountaineering equipment. In the 1980s, the brand shifted to focus on high-quality, functional camping gear as Japan’s auto-camping trend grew. Snow Peak emphasizes design, durability, and user experience, hosting events that foster a global community of outdoor enthusiasts. The brand aims to reconnect people with nature and each other, offering products that enhance outdoor experiences.